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Running Effective Marketing Meetings by Daniel Kuperman

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Chapter 2. Preparing for the Meeting

 

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe."

 
 --Abraham Lincoln

Planning versus preparation

There are many ways to prepare for a meeting, and this doesn't have to be a complicated or lengthy process, but if you run a meeting without some basic work up front, it is likely that it will not go well.

I like to think of the pre-meeting (that is, what happens before the meeting) in two separate terms: planning and preparation.

Before scheduling a meeting, define the following:

  • What is the goal of the meeting?
  • Who should attend?
  • How long should the meeting last?
  • Where should it be held?
  • What tools or equipment are required?
  • What advance preparation is required?

If you can answer ...

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