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Running Effective Marketing Meetings by Daniel Kuperman

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Chapter 4. Effectively Conducting Your Meeting

Proper planning and preparation are essential for conducting an effective meeting, but will be of no help unless you also know how to run the meeting. In this chapter, we take a look at some techniques you can use to make sure your meetings run smoothly and give you tips on how to handle the most common situations you will encounter.

Opening the meeting

You can tell a meeting will be effective right from the start because of the way it is opened. Is there a clear agenda? Are participants introduced? Are goals explained? Following are some key things to consider when opening your meeting.

Roll call

Is everyone present or do you need to wait a few minutes, or even modify the order of items in the agenda ...

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