O'Reilly logo

Running Effective Marketing Meetings by Daniel Kuperman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Eliciting participation

Want people to actively participate in your meetings? You may have to provoke them a bit. The following are some good ways to get the team involved.

Use props

Bring a tennis ball or some other kind of soft ball and gently throw it at the person you are asking a question, or at the person who just spoke up. Other props like that can make for a dynamic meeting environment and can be fun at the same time.

Call out their names

Instead of using the generic statement "So, who has an idea of what we can do about this?" ask someone by name, like "Ben, do you have any thoughts on this topic?" for example.

Use their areas of expertise

People typically think in terms of their own areas of expertise and responsibility and may not be aware ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required