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Running Effective Marketing Meetings by Daniel Kuperman

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Sticking to the agenda

Get your meeting started on time, end it on time, and stick to the agenda, and you will be surprised at how much more effective it will be. Sure, sticking to the agenda can be tricky sometimes, but the following are some tips on how to make sure the agenda is not forgotten:

  • Create and distribute the agenda a few days before the meeting and ask for everyone's input.
  • Follow up with key participants to make sure they agree with the agenda and don't have any items to add.
  • Assign a specific duration for each item in the agenda. This is a good way to make sure people think about those items and whether there will be enough time, especially if each item is owned by a different person.
  • Get everyone to agree at the beginning of the meeting ...

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