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Running Effective Marketing Meetings by Daniel Kuperman

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Summary

Running meetings can be challenging, but with a few tips you can get things under control and ensure your goals are achieved. You now have a good checklist for opening your meeting, some tips for a strong opening based on the type of meeting, and two important things to keep in mind at all times: always stick to the agenda and close the meeting properly to end on a high note. We also covered some tips to elicit participation and some handy tech tools you can use to make your meetings more effective. Now that you have plenty of ammunition to use when conducting your next meeting, in the next chapter, we will cover the important but often neglected aspect of following up after a meeting.

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