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Running Effective Marketing Meetings by Daniel Kuperman

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Chapter 5. An Effective Meeting Follow up

When the marketing team meets, there is typically a laundry list of things that come out of it. Decisions were made that might impact a current campaign, discussions about a new design could require some rework, and a brainstorming session that generated many new ideas sparked a few interesting new campaign possibilities. Regardless of the meeting, it is likely that the end of the meeting is just the beginning.

So whether you were the organizer or just a participant, properly following up after the meeting is what will actually determine if the meeting was successful in achieving its objectives. Let's explore a few options.

Meeting minutes

The minutes of a meeting (also called meeting notes) refer to the ...

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