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Running Effective Marketing Meetings by Daniel Kuperman

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Summary

Following up after a meeting is the best way to ensure that the meeting objectives are met. Typically, many action items and decisions will have been made and it might be your job to make sure all that time spent was not in vain. In this chapter, we covered best practices for creating meeting minutes, sending them out, and following up with team members. This is the last step of effective meetings, which started with planning and preparation, followed by execution and closing of the meeting. We covered a lot of information, so next up we will talk a little bit about how to make use of all the material presented in this book.

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