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Running Effective Marketing Meetings by Daniel Kuperman

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Chapter 6. Putting Ideas into Practice

Now that we have covered all the theory, it is up to you to put it into practice. If you are a marketing manager or higher, this should be easy, but if you are still in the early stages of your marketing career, you will face some challenges. The following sections contain some advice to help you get started.

Five steps to effective marketing meetings

If you know what is best practice when running marketing meetings, you should always strive for the best. Even if you are not the one in charge or if someone else in the team has called the meeting, it is your job and in your best interest to start spreading the word of what effective marketing meetings look like.

Be proactive

Did you receive a meeting invitation ...

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