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Running Effective Marketing Meetings by Daniel Kuperman

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Summary

Running marketing meetings is not as hard as you might initially think. It is all about identifying the correct meeting type, planning and preparing before the meeting, making sure you pay attention to some best practices for running meetings, and doing proper post-meeting follow-ups.

Although marketing meetings come in many forms, we covered the most typical types to help you understand that each one requires a different dynamic and will have different goals. For example, if you need to organize a planning meeting, you should focus on ending your meeting with a solid plan or clear next steps to get a marketing plan delivered. Alternatively, ending an evaluation and review meeting requires specific data points from the campaign to be discussed. ...

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