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Running Effective Marketing Meetings by Daniel Kuperman

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Preface

Throughout my marketing career, I have participated in more meetings than I can remember. Those are precious minutes and hours I will never get back. Although some were very productive meetings, the majority were not. It seems it is not a matter of big company versus small company as I have witnessed dysfunctional meetings at companies of all sizes and with different ranks participating.

However, there were a few that stood out as effective meetings where the team felt that something had been accomplished. Some meetings had everyone excited about a certain topic while others were short but very useful. Some meeting organizers really knew how to get people to participate and others had a certain way of making everyone laugh.

It is based on ...

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