Acknowledgments from the First Edition
First and foremost, I’d like to thank all the people who reviewed the material in this book as it was written: Gabe Benveniste, Mike Clark, Damon Clinkscales, Stuart Halloway, Bethany Jane Hanson, Joseph Heck, Manton Reece, Daniel Steinberg, Dave Thomas, and Glenn Vanderburg as well as a whole lot of people at Apple (you guys know who you are). These people had front row seats to the creative process, watched a book grow, made tons of helpful comments, and asked all the right questions along the way. They even came through when I asked them to review chapters over the Thanksgiving holiday. The book you hold in your hands is, in large part, a result of their input. I owe them all my gratitude and thanks.
Special thanks go to Dave and Daniel who both went way beyond the call of duty. Any time I can repay the favor, guys, and review material for you, I’ll be there.
Of course, there’s the editorial team without whom an author is just somebody who scribbles random gibberish on paper. Chuck Toporek, who has worked with me on three books and become a friend along the way, brought this idea to me and helped me bring it to fruition. In addition to editing the book, Chuck picked up the pen and authored Appendix A. Jill Steinberg, also a friend, was the copyeditor for the book. She fretted over my use of words and helped turn them into something that I’m proud to put on the bookshelf. In addition to wielding the red pencil, she also offered valuable advice ...