Chapter 2Change begins by changing the questions. Who would want a horseless carriage? Wrong question. The right one: Why wouldn’t everyone want one?
Imagine you’re living in the 1890s. The dominant transportation technology is the horse. Almost anyone who needs one has one. People know how to take care of horses and to either saddle them up for a one-off ride or hitch them to a surrey, wagon, or buggy. If you live in the country, you turn them loose and they pretty much feed themselves. You can get a horse in any “make,” “model,” color, and style you want. You could even get a compact one in pony size.
Then, along comes a radical, newfangled idea: the “horseless carriage.” But why would people want to change what they have? Why would anyone ...
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