Chapter 4As Churchill said, “There is nothing wrong with change if it is in the right direction.” Know your conditions of satisfaction.
I think many companies’ best days are ahead of them. Thinking from that perspective, you can change a lot of things as a leader and grow bigger. But you’ll start badly or lose your way if you fail to obey this simple piece of wisdom: don’t go in if you don’t know the way out. That’s what conditions of satisfaction help you do: find your way into and out of change. They define what your mission is and where you want to go professionally and personally. They are like a recipe or road map for success.
No matter what the industry, size, or state of your business may be, whether you are a brick-and-mortar generations-old ...
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