Chapter 10Great people, like great horses, don’t want to get in the trailer even if they know they are leaving a bad place. Make them want to go.
Unless you are truly unique, the only difference in most industries between you and your competitors is your people. When I owned my printing company, I owned the same equipment as other printers. I had the same software and paper stock. My customers might say that how we delivered our results, our service, and the way we operated was a distinction, but it was my people who determined the quality of those things.
The only thing that set my company apart, aside from the way we looked, was my people—the relationships they built and what they did for me. My best people worked hard to find ways to do it ...
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