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Running Training Like a Business by David Van Adelsberg, Edward A. Trolley

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10A Customer’s Perspectiveimage

As we were finishing work on this book, we invited a training alliance customer, Susan Christie, Vice President of Sales Operations for Moore North America, to share her perspective on training that runs like a business. Here’s what she told us:

Your book says, “Training should address the customer’s issues and strategies at that moment in time.” I say, “Nothing less will do.” Not in our world.

The Sales Operations group, located in Lake Forest, works closely with Moore’s North American Sales organization as well as the Moore Learning Alliance. Our job is to make sure the structure, strategy and training all come together ...

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