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RURAL MARKETING
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In the evolving rural Indian market, the youth are driving the change in rural behav-
iour and practices.
SOCIABILITY
People in rural India spend more time with family and friends, and they
constitute the reference points for everyday life.
Rural families often drop in on other families socially, just to have a chat or exchange
pleasantries. A man may drop in at the house of another to discuss some urgent matter,
take his advice, or seek his opinion on a personal matter.
For the male members, the village
choupal
or community meetings are the best
places to meet. Women gossip with other women while performing ...
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