Rural Marketing, 3rd Edition by Pearson

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RURAL MARKETING

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DISCUSSION AND APPLICATION

Discussion of Concepts

1. What are the main factors influencing consumer buyer

behaviour?

2. Explain the differences between culture, subculture, and

social class.

3.

What is a reference group? Describe the different types of

reference groups that can have an impact on a consum-

er’s purchasing behaviour.

4.

Define and explain the five stages of the consumer buying

process.

5.

Describe the adoption and diffusion process of new prod-

ucts in the rural context.

6. One of the frameworks for developing rural marketing

strategies is the 4 A’s approach. Do you know of frame-

works that ...