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PRODUCT STRATEGY
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CHAPTER 6
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calls, and text messages. The screens are monochrome. Since the phones lack fancy
software, they consume less power and the battery lasts longer between recharges.
The only real extra is a tiny, energy-effi
cient flashlight that has proven popular in areas
where power blackouts are common. At a reasonable price, the Nokia 1100 has become
the best-selling cell phone ever.
Another classic example of product design for rural markets is the Godrej Chotu
Kool refrigerator. This is an innovative and affordable product that not only caters to
rural needs, but also aims at improving their living standards (see ...
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