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RURAL MARKETING
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costs, frugal engineering seeks to avoid needless costs in the first place. It recognizes
that merely removing features from existing products to sell them cheaper in rural mar-
kets is a losing game, because rural customers have unique needs that are usually not
addressed by mature market products, and because the cost base of developed world
products, even when stripped down, remains too high.
The central tenet behind every frugal engineering decision is maximizing value to
the customer while minimizing non-essential costs. The term
frugal engineering
was
coined in 2006 by Renault Chief Executive Carlos ...
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