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DISTRIBUTION IN RURAL MARKETS
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CHAPTER 8
159
A close examination of Table 8.2 reveals that the number of retail outlets increases
as we move from smaller to larger villages. However, their proportion corresponding
to population is highest among the 1,000–2,000 population villages. These players may
look at expanding their retail coverage in the 1,000–2,000 population villages, which
account for one-fourth of the population and have 33 per cent retail outlets. The impor-
tance of direct coverage of village outlets cannot be overlooked, as daily need products
—like 70 per cent of groceries and toiletries—are bought here as per the ...
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