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RURAL MARKETING
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channel partner who would be rural in residence and orientation, as well as
having low economic expectations.
•
The main functions of a channel partner would be to buy the products from
the company at an approved rate and sell them to the next channel/con-
sumers, while also promoting the brand at different levels. Identification of
appropriate candidates became the next challenge.
•
The ideal channel partner would be one who promoted the brand, commu-
nicated brand messages, sell the product and, thereby, earn a reasonable
living. An advantage of this type of dedicated channel partners is that the
company ...
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