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RURAL MARKETING
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RURAL MARKETING
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From the black-and-white TV sets of the 1970s to the colour
revolution of the 1980s and multi-channel satellite cable TV in the
1990s, television viewing in India has come a long way. Today, the
direct-to-home (DTH) technology is set to do to television viewing in
rural India what the mobile phone did to communication. Launched in
2003, DTH has revitalized India’s journey towards media digitization.
The Wireless Revolution in Home Entertainment
Television is the only affordable family entertainment option available
for middle-class Indians living in small towns and rural areas across ...
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