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RURAL MARKETING
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time spent visiting each haat stall is less when compared to melas. People visiting
haats look for discounts and bargains, and organizations should have this strategy
built into their haat campaigns. Marketing efforts for FMCG products should include
on-the-spot offers (discounts or price-offs should be direct and clearly mentioned on
the pack itself). Consumer durables and high-involvement products can have tear-off
coupons that are distributed at haats, with the scheme details, validity period, and
contact details of the nearest dealer clearly mentioned on the coupons. Live demon-
strations or product samples ...
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