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RURAL MARKETING
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FOLK MEDIA
Folk media consists of folk songs, folk dances, and other theatrical
forms, including puppetry, street theatre and magic shows, which are an intrinsic part
of the culture and heritage of the land. They are capable of communicating messages
about contemporary issues, topics, and concerns as per the needs and demands of a
changing society. The essential characteristics of folk media are that they are interac-
tive, repetitive, and narrative. The characters and situations are woven into a storyline
so that a brand message can be sneaked in. It also offers the advantage of using local
language and talent ...
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