Rural Marketing, 3rd Edition by Pearson

>

COMMUNICATION STRATEGIES FOR RURAL MARKETS

<

CHAPTER 9

223

Traditional puppeteers were mostly itinerant performers who depended on royal pa-

tronage for their survival. Even today, tales of chivalrous kings like Prithviraj Chauhan

and Amar Singh Rathore are narrated through puppet performances in the villages and

towns of Rajasthan.

The different forms of traditional puppetry are glove, rod, string, string-rod, and

shadow puppets. Differences between these exist not only in name, but also in form,

structure, manipulation techniques, and geographical origin and spread.

The Life Insurance Corporation of India used puppets to educate ...