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COMMUNICATION STRATEGIES FOR RURAL MARKETS
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CHAPTER 9
229
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An interactive discussion session explaining the technical specifications of the
product and apprising participants on the best practices followed in trade should
be included in the programme.
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Towards the end of the proceedings, a short quiz can be followed by a lucky draw.
■
Customized slab schemes can be announced to retain interest and gain the confi-
dence of the participants.
REVIEW OF OBJECTIVES
1. To understand the major challenges in
rural communication: rural heterogeneity
and spread and the need to understand
the rural audience
Rural communication calls ...
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