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RURAL MARKETING
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experts. The company had a subscriber base of more than 30 mil-
lion individual farmers and 39,000 cooperative societies across
the country on December 2010.
Nokia Life Tools
Launched in Maharashtra in 2008, Nokia Life Tools aim to provide
users with direct access to information that can change how they
do business. It delivers agricultural information, educational re-
sources, and entertainment to users over SMS. The agricultural
part of the service is provided in conjunction with Reuters Mar-
ket Light. Localized information provided includes weather condi-
tions, advice about crop cycles, and general ...
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