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RURAL SERVICES MARKETING
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CHAPTER 10
247
The Relevance of ICT Services in Rural India
Apart from services, ICT also assists all elements of the value chain in bringing about
a more efficient exchange of goods and services. For example:
■
It enables marketers to access wider areas more effectively, thereby leading to
better economies of scale.
■
It enables retailers and other intermediaries to exchange relevant information
with suppliers speedily, thereby minimizing stockholding costs and wastage in
distribution, and avoiding stock-outs for a particular brand or product.
■
It enables consumers to gather sufficient information in ...
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