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MARKETING IN SMALL TOWNS
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CHAPTER 11
277
| TABLE
11.5
|
Distribution of Routine Expenditure
by Size of Town (in per cent)
Categories
Tier I and II
Tier III
Tier IV
Food
44.9
44.8
46.4
Housing
6.4
5.5
5.4
Health
4.2
4.4
5.2
Transport
11.3
10.6
10.9
Education
8.4
10.8
8.4
Clothing
6.9
6.6
6.7
Durables
4.9
5.0
5.2
Others
13.0
12.2
11.9
Source:
Rajesh Shukla, 2007,
How India Earns, Spends and Saves: Results from the Max New York Life–
NCAER India Financial Protection Survey
, (New Delhi: 2007), Chapter 3.
RURAL MARKETING
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THE DHONI EFFECT
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