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THE FUTURE OF RURAL MARKETING
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CHAPTER 13
305
talk about is largely a rural dividend. See ‘Rural Marketing Memo: Some Startling Facts’
for more details.
New Opportunities
Rural markets now offer a number of new growth opportunities that are expected to
reach their potential in the coming years. Agriculture offers huge opportunity for growth.
Public and private investments are coming for mechanization, introduction of best prac-
tices, modernizing the supply chain, making price mechanisms more transparent and
reducing post harvest losses. India can become the Food Basket to the world because we
have all the agro-climatic regions ...
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