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THE FUTURE OF RURAL MARKETING
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CHAPTER 13
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of about 350 million wireless broadband subscribers by 2015. This still leaves
about a billion people with no access to high-speed Internet services.
Research indicated a need for long-distance, social communication channels
amongst the people at the base of the pyramid. There is significant migration of
people from rural areas to urban locations for livelihood, skill enhancement or edu-
cation. For such people, continuous electricity supply, maintenance, of computers,
space, and the minimum level of competence needed to manage these assets
are barriers to the adoption of web-based ...
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