7
Product Strategy
LEARNING OBJECTIVES
Upon completion of this chapter, you will be able to:
• Understand product decision situations and approaches to product classification
• Recognize the three levels at which product strategy decisions are required
• Understand the significance of product strategy
• Explain product strategy with reference to acceptability and examine product design considerations
• Recognize different types of product strategies
• Identify the steps taken by companies to counter fake products
The USD 40 billion global white goods major, LG Group, has conceived proactive product strategies based on the understanding that the rural sector is growing faster than the urban sector with high disposable incomes. It ...
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