10
Rural Retailin
LEARNING OBJECTIVES
Upon completion of this chapter, you will be able to:
• Know the problems and drivers of retailing
• Understand the different types of retailing and the role of retailers
• Discuss the functioning of different types of malls initiated by the government, entrepreneurs, agri-input companies, petrol companies and urban retailers
• Explain the PPP and e-tail models of retailing
• Recognize the initiatives taken by companies to train rural retailers
A unique training programme; “Parivartan” was launched by Coca-Cola India for retailers in tier II and III towns across India, to bring about a positive change. The programme seeks to develop skills to survive, compete, sustain and grow in a fast changing ...
Get Rural Marketing: Text and Cases, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
