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Ruthless Execution: How Business Leaders Manage Through Turbulent Times, Second Edition by Craig LeGrande, Amir Hartman

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8. Oracle’s Journey to Customer Centricity

We will now turn to a great example of how a global information technology powerhouse, facing profound market shifts, reinvented how it relates to customers. The story of Oracle demonstrates the transformative power of critical capabilities to energize the company, and in doing so, build an atmosphere where ruthless execution became the highest value.

For more than three decades, the Oracle name has been synonymous with databases. Year after year, Oracle led the world in this category of software and continues to hold the top spot today. Founded by Larry Ellison, Bob Miner, and Ed Oates in the 1970s as Software Development Laboratories, the company adopted the name Oracle in 1982 to align itself more ...

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