Skip to Main Content
Ruthless Execution: How Business Leaders Manage Through Turbulent Times, Second Edition
book

Ruthless Execution: How Business Leaders Manage Through Turbulent Times, Second Edition

by Amir Hartman, Craig LeGrande
September 2014
Intermediate to advanced content levelIntermediate to advanced
176 pages
3h 12m
English
Pearson
Content preview from Ruthless Execution: How Business Leaders Manage Through Turbulent Times, Second Edition

8. Oracle’s Journey to Customer Centricity

We will now turn to a great example of how a global information technology powerhouse, facing profound market shifts, reinvented how it relates to customers. The story of Oracle demonstrates the transformative power of critical capabilities to energize the company, and in doing so, build an atmosphere where ruthless execution became the highest value.

For more than three decades, the Oracle name has been synonymous with databases. Year after year, Oracle led the world in this category of software and continues to hold the top spot today. Founded by Larry Ellison, Bob Miner, and Ed Oates in the 1970s as Software Development Laboratories, the company adopted the name Oracle in 1982 to align itself more ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter

Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter

Alexander Taub, Ellen DaSilva

Publisher Resources

ISBN: 9780133410785Purchase book