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Ruthless Execution: How Business Leaders Manage Through Turbulent Times, Second Edition by Craig LeGrande, Amir Hartman

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9. Rockwell Embraces the Industrial Ethernet

Few companies have been innovating longer than Rockwell Automation. The world’s largest industrial automation company has been turning out technology firsts for more than a hundred years. Rockwell’s predecessor, Allen-Bradley, pioneered the nuts-and-bolts of motor control that controlled and powered manufacturing in the early twentieth century. Today, the Milwaukee-based Fortune 500 industrial automation powerhouse provides a new generation of software-enabled products that connect independent systems in manufacturing environments to make operations more productive.

Rockwell thrives on technological change but refrains from chasing every fad. Instead, it builds a consensus among its business and technology ...

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