As a sales and marketing professional, you have a giant job search advantage over people in other professions: You know the fundamentals of the sales process. Essentially, a job search is a sales campaign. For a successful search, apply your professional skills, and use the same process to market yourself as you would a product or service.
First, it’s essential to know your product and to position yourself in the marketplace. Start by applying fundamental marketing concepts to develop a clear picture of your marketability. Good sources of this information are the career target statement you developed in chapter 1 and the profile or summary on your resume.