Sales Badassery

Epilogue

As you can now see, a Sales Badass is not your run-of-the-mill sales professional.

Here’s a word of caution: Although you can implement the techniques in this book endlessly, “techniquing” people into buying won’t cut it.

The master key to Sales Badassery, the secret, is all in the mindset of a Sales Badass.

Sales Badasses don’t take any shit from anyone. If a prospect isn’t paying attention or keeps answering the phone during your appointment, you get up, and ask to reschedule when they can give their full attention.

Sales Badasses don’t tolerate lateness. Never wait around for a late prospect. They’re being disrespectful to you. A Sales Badass will leave and reschedule at a better time.

Like the Mafia, Sales Badasses tolerate no disrespect. Ever. And yet they have a way of making people like them, instantly, and give them their respect. As an example, I remember the infamous mobster John Riggi, capo and subsequently head of the DeCavalcante crime family. He was a friend of the family and lived very near where I grew up in New Jersey. When he would drop by the house when I was a little kid, I don’t remember a big bad Mafioso; I remember an extremely nice, likeable man. I never knew about any of that other stuff until later on.

The Sales Badass is always the best-dressed person in the room. Always. And the persona matches the outfit.

Sales Badasses never chase and beg. They don’t pursue people but, rather, bring enough value—and, more important, power—to the table ...