1SALES BADASSES ARE INSTANTLY LIKEABLEThe Secrets of Making People Like and Trust You Instantly—and Making Them Buy

Sales Badass. Just the name conjures up images of some Hollywood-type sales pro with slicked back hair, an $8,000 custom suit, an imposing figure with a serious look and strong body language. Someone like Alec Baldwin’s character in the movie Glengarry, Glen Ross.

It hardly conjures up images of someone who is instantly likeable; however, one of the primary skills of the Sales Badass is to do just that—be not only likeable to prospects, but also to gain instant likeability and immediate trust that is enduring. It will not only set the ball rolling in motion to get the sale with no trouble from competitors, it will stick all the way through that sales pro’s relationship with the prospect, soon to be customer.

Politicians are prime examples of likeable bad asses—they can be dishonest, deceptive, and downright ruthless. Donald Trump is by far one of the most polarizing presidents of all time, and yet those who have met with him, in either a business or political context, will say he is the kindest and most gracious host who has ever had them.

Likewise, George W. Bush simply doesn’t have a personality that the media likes. He just doesn’t, and his frequently awkward speech comes across badly on television and leaves people with the impression that he’s arrogant. As someone who lives just a couple of stoplights away and has talked with him numerous times, I can tell ...

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