Build Your Social Presence
In 2008, I was just finishing work on my PhD when I landed a consulting gig that led me to enterprise sales. To be honest, I was a big nerd. I wanted to sell, but the only thing I knew how to do was research. In retrospect, that might have been a blessing in disguise.
My first encounter with social selling began when I was targeting a large company. I needed to identify several key players in the organization so I could reach out to them and somehow convince them to meet with me. I had no idea where to start.
Business networking sites were new to me then, and I initially thought of them as mostly job-search resources. ...
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