Book description
Are your sales presentations stuck in the 20th century?
Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you need to know to create and deliver compelling presentations. Pulled from examples and experiences of thousands of actual sales presentations, the information in this innovative resource offers the tools and tips you need to keep your leads engaged from hook to call to action.
Today's business landscape is competitive. When your sales presentation is being compared to countless others, it's important to stand out for all the right reasons. Instead of using dated sales approaches, update your understanding of the art of selling—and create compelling, engaging presentations that hook audience members from the beginning.
Leverage a proven, blockbuster formula that engages audiences in any industry
Use the power of storytelling to connect with prospective clients and soften their resistance to your sales pitch
Understand and apply customer insights to ensure that your solution is top-of-mind in purchasing decisions
Update your professional skill set to encompass today's most motivating sales tactics
Sales Presentations For Dummies brings your sales style into the 21st century and connects you with the skills you need to excel in today's complicated business landscape.
Table of contents
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- Cover
- Introduction
- Part I: Getting Started with Sales Presentations
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Part II: Building a Blockbuster Presentation
- Chapter 4: Structuring a Persuasive Presentation
- Chapter 5: Unleashing the Power of a Strong Opening
- Chapter 6: Ratcheting Up the Tension as You Build Your Case
- Chapter 7: Creating Closings That Make Your Prospect Take Action
- Chapter 8: Crafting Your Agenda, Intro, and Company Overview
- Chapter 9: Designing a Winning Presentation
- Part III: Delivering an Impactful Presentation
- Part IV: The New Rules of Engagement: Interacting with Your Audience
- Part V: Focusing on Special Types of Presentations
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Part VI: The Part of Tens
- Chapter 20: Ten Ways to Recover from Presentation Disaster
- Chapter 21: Ten PowerPoint Tips You Must Know
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Chapter 22: Ten Things You Need to Know When Presenting with Your Tablet
- Using a Stand
- Keeping It Clean
- Disabling Notifications
- Connecting to a Projector
- Choosing Your Presentation Platform
- Controlling Your Presentation with PowerPoint or Keynote
- Showing Your Presentation with SlideShark
- Using Your Tablet as a Whiteboard
- Planning for Blackouts
- Getting the Right Slide Aspect
- About the Author
- Cheat Sheet
- Connect with Dummies
- End User License Agreement
Product information
- Title: Sales Presentations For Dummies
- Author(s):
- Release date: October 2015
- Publisher(s): For Dummies
- ISBN: 9781119104025
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