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In this part …
Understand the science behind what drives attention and how to use it to improve prospect engagement and presentation recall.
Use a persuasive structure that answers one of two key prospect questions: “Why buy?” or “Why buy you?”
Comprehend the power of your opening and how it affects the success of your entire presentation.
Build a logical and emotional case for your solution by ratcheting up tension in your presentation body.
Organize your topics from your prospect’s ...