Part II
Building a Blockbuster Presentation
Illustration by 24Slides
Prospects may not make a buying decision until days or weeks after your sales presentation. How do you ensure that your message is remembered? Check out six ways to make your presentation stick at www.dummies.com/extras/salespresentations.
In this part …
Understand the science behind what drives attention and how to use it to improve prospect engagement and presentation recall.
Use a persuasive structure that answers one of two key prospect questions: “Why buy?” or “Why buy you?”
Comprehend the power of your opening and how it affects the success of your entire presentation.
Build a logical and emotional case for your solution by ratcheting up tension in your presentation body.
Organize your topics from your prospect’s ...
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