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Sales Presentations For Dummies by Julie M. Hansen

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Part II

Building a Blockbuster Presentation

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Illustration by 24Slides

webextra Prospects may not make a buying decision until days or weeks after your sales presentation. How do you ensure that your message is remembered? Check out six ways to make your presentation stick at www.dummies.com/extras/salespresentations.

In this part …

check.png Understand the science behind what drives attention and how to use it to improve prospect engagement and presentation recall.

check.png Use a persuasive structure that answers one of two key prospect questions: “Why buy?” or “Why buy you?”

check.png Comprehend the power of your opening and how it affects the success of your entire presentation.

check.png Build a logical and emotional case for your solution by ratcheting up tension in your presentation body.

check.png Organize your topics from your prospect’s ...

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