Part II

Building a Blockbuster Presentation

image

Illustration by 24Slides

webextra Prospects may not make a buying decision until days or weeks after your sales presentation. How do you ensure that your message is remembered? Check out six ways to make your presentation stick at www.dummies.com/extras/salespresentations.

In this part …

check.png Understand the science behind what drives attention and how to use it to improve prospect engagement and presentation recall.

check.png Use a persuasive structure that answers one of two key prospect questions: “Why buy?” or “Why buy you?”

check.png Comprehend the power of your opening and how it affects the success of your entire presentation.

check.png Build a logical and emotional case for your solution by ratcheting up tension in your presentation body.

check.png Organize your topics from your prospect’s ...

Get Sales Presentations For Dummies now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.