11 Developing a Sales Training Brand
Michelle M. Harrison
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What’s Inside This Chapter |
| In this chapter, you’ll learn |
- The importance of building a sales training brand strategy
- How to create a sales training brand
- How to create your sales training marketing strategy.
In the early American west, cattle rustling was a crime that was punished severely, with hangings rather uncommon. To thwart thieves, or at least make it possible to identify stolen cattle and return them to their herds, ranchers created brands. These simple images also acted as trademarks and came to represent pride of ownership among cattlemen.
Over time, commercial ...
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