Sales Training Basics

6 Phase 3: Enabling Sales Team Learning

Carol A. Dawson

 

	What’s Inside This Chapter
	In this chapter, you’ll learn

• The definition of blended learning
• The benefits of using blended learning
• How to incorporate a variety of electronic tools in your training.

If they’re going to learn, retain, and successfully apply the knowledge and skills improvement you offer in training, salespeople need stimulating and relevant activities both inside and outside the classroom. Providing multiple learning pathways is just good business for your training team.

For example, web-based courses offer salespeople greater and more timely access to needed ...