9 Making Your Sales Training Stick with Coaching
Tim Ohai
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What’s Inside This Chapter |
| In this chapter, you’ll learn |
- What sales coaching is
- How to make your sales training stick through coaching
- How to help managers become great coaches
- Strategies for sales coaching
- When coaching isn’t appropriate.
An important aspect of great sales training is the ability to make a lasting impact. To do so, you must build a follow-up program into your overall sales training and development plan. Let’s face it: Designing and delivering great sales training that hits the mark with the sales teams is definitely important, but you’ll find that much ...
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