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Sales Training Basics by Angela Siegfried

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9 Making Your Sales Training Stick with Coaching

Tim Ohai

 
wsa 

What’s Inside This Chapter

In this chapter, you’ll learn
  • What sales coaching is
  • How to make your sales training stick through coaching
  • How to help managers become great coaches
  • Strategies for sales coaching
  • When coaching isn’t appropriate.

An important aspect of great sales training is the ability to make a lasting impact. To do so, you must build a follow-up program into your overall sales training and development plan. Let’s face it: Designing and delivering great sales training that hits the mark with the sales teams is definitely important, but you’ll find that much ...

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