Sales Training Basics

Preface

 

Salespeople would rather sell than spend a day learning how to do it. For them, time spent in training is time wasted and money lost. However, sales training provides a catalyst for great sales performance that supports the customer. In this book, thought leaders with expertise in what it takes to help salespeople and sales managers succeed provide their insights, presenting a five-phase approach to designing, delivering, and evaluating relevant and valuable sales training. Sales training, in other words, that salespeople will want to attend because it will help them do what they do better.

Who Should Read This Book

This book is written for anyone who has occasion to teach, train, coach, or mentor sales professionals. Thus the audience ...