Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C
Salesforce Commerce Cloud is the umbrella term for the family of products designed to support commerce transactions, regardless of the channel. One of the products in the Salesforce Commerce Cloud is B2C Commerce, formerly called Demandware. It's a standalone SaaS product designed to support the needs of the world's largest organizations across a variety of industries selling products direct to consumers online, in store, through social channels, marketplaces, and more.
B2C Commerce includes robust product and catalog management, pricing and promotion support, inventory tracking, customer data management, personalized AI recommendations powered by Commerce Cloud Einstein, and more. ...
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