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De-Mystifying Salesforce
Salesforce, Customer 360, Einstein, Commerce Cloud, Service Cloud, Marketing, CRM, CDP, CMS, OMS…. Starting to feel a bit lost? Getting the terminology right is the first step in designing effective solutions that leverage the Salesforce ecosystem. That means knowing the difference between products built on the Salesforce Customer Relationship Management (CRM) platform, like Sales Cloud and Service Cloud, and products built on separate technology platforms, like B2C Commerce and most of Marketing Cloud.
In this chapter, we’ll be untangling the key terms you’ll encounter in marketing materials, sales cycles, and throughout the Salesforce product documentation so you can have meaningful conversations with clients or ...
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