Chapter 2
Discovering Salesforce Products
IN THIS CHAPTER
Selling effectively with Sales Cloud
Enhancing leads with Marketing Cloud
Improving customer service with Service Cloud
Deciding what Salesforce size fits you
After you have a general idea about what Salesforce is, we can delve into the various products that Salesforce offers. Although Salesforce has broadened its reach over the years, acquiring peripheral product companies and developing new products, we focus on the core of what Salesforce is and has always been: customer relationship management (CRM). Generally speaking, the products we cover here fall into the three major categories or departments traditionally used to understand CRM: sales, marketing, and service.
You may not have considered it yet, but if you think about the basic structure of CRM, it follows the customer journey from pre-sales to sales and finally post-sales. In other words, marketing departments market the business to spark interest in a customer base and attract potential leads for your sales teams. When those leads are good and qualified, the lead ...
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