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Salesforce For Dummies, 8th Edition
book

Salesforce For Dummies, 8th Edition

by Liz Kao, Jon Paz
May 2024
Intermediate to advanced content levelIntermediate to advanced
416 pages
10h 1m
English
For Dummies
Content preview from Salesforce For Dummies, 8th Edition

Chapter 2

Discovering Salesforce Products

IN THIS CHAPTER

Bullet Selling effectively with Sales Cloud

Bullet Enhancing leads with Marketing Cloud

Bullet Improving customer service with Service Cloud

Bullet Deciding what Salesforce size fits you

After you have a general idea about what Salesforce is, we can delve into the various products that Salesforce offers. Although Salesforce has broadened its reach over the years, acquiring peripheral product companies and developing new products, we focus on the core of what Salesforce is and has always been: customer relationship management (CRM). Generally speaking, the products we cover here fall into the three major categories or departments traditionally used to understand CRM: sales, marketing, and service.

You may not have considered it yet, but if you think about the basic structure of CRM, it follows the customer journey from pre-sales to sales and finally post-sales. In other words, marketing departments market the business to spark interest in a customer base and attract potential leads for your sales teams. When those leads are good and qualified, the lead ...

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Publisher Resources

ISBN: 9781394231669Purchase Link