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Salesforce For Dummies, 8th Edition
book

Salesforce For Dummies, 8th Edition

by Liz Kao, Jon Paz
May 2024
Intermediate to advanced content levelIntermediate to advanced
416 pages
10h 1m
English
For Dummies
Content preview from Salesforce For Dummies, 8th Edition

Part 5

Empowering Marketing to Generate Measurable Demand

IN THIS PART …

  • Manage marketing campaigns in Salesforce using the company’s Campaign record.
  • Understand how a marketing campaign interacts with Leads, Contacts, and Campaign Members.
  • Build a target list based on names already in Salesforce, or even those from external vendors.
  • Manage your marketing materials within Salesforce.
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Publisher Resources

ISBN: 9781394231669Purchase Link