Salesforce Marketing Cloud For Dummies

Chapter 7

Content Builder

IN THIS CHAPTER

Centralizing your marketing assets

Creating content blocks for email messages

Implementing approval workflow

In this chapter, we discuss the tools for creating and approving content. Content Builder is the central library of all the parts and pieces that go into your online marketing messages. It is the app in Salesforce Marketing Cloud where you store and create all your online marketing assets, such as the following:

• Images
• Videos
• Audio clips
• Code
• Documents
• Text
• Content blocks
• Email templates
• Emails

The Approvals app gives you the option to require approvals for the content that you store in Content Builder. By using this app, you can make sure that your content receives the okay from the right person in your company before subscribers receive it in email.

Currently, email is the only channel of content that can use Content Builder and Approvals. Marketing Cloud plans for all marketing channel apps to store content in Content Builder and process it through the Approvals app.

Using Content Builder

Figure 7-1 shows the Content Builder app. You can get to Content Builder in two ways. One, you can pause your mouse pointer on Content Builder ...